Tag: blizzcon

Blizzard Engineering – The Nuggets from Blizzcon 2018

Posted on by Gazimoff

If I had to pick a favourite panel from Blizzcon, Blizzard Engineering would be near the top. Hearing how the various programming teams overcome technical challenges to produce games with incredible polish is always interesting, particularly as their passion always comes through in their enthusiasm on-stage.

While there was only the one session this year, the Blizzard Engineering panel at Blizzcon 2018 still had a few interesting tidbits. Compared to last year’s deep tech examination, this year saw more of a focus on engineering culture, quality approach, and delivery methodology. There was a clear demonstration that it’s not just about problem-solving, but collaborating as part of a team that’s becoming increasingly important.

However, if I had to ask for one thing for 2019, it would be to repeat a request for more discussion around architecture. System componentisation came up a few times during the panel, but yet there was never an explanation of why it’s important or what value it provides. Likewise, many of the questions were from hopefuls looking for advice on getting a job at Blizzard, indicating a strong need for a separate careers fair at the event.

Before I get into a summary of the panel, I’d like to give a little attribution to those on-stage:

  • Somer Esat (Panel Chair) – Senior Engineering Manager, Overwatch
  • Rachelle Davis – Senior Software Engineer, New project. Previously an original member of the Hearthstone team, and has been with Blizzard for 7.5 years
  • Bruce Wilkie – Principal Software Engineer, Overwatch. Specialist in game engine and graphics rendering.
  • Diane Cochran – Lead Engineer, New project. Previously lead on Blizzard’s approach to Continuous Integration, lead on battle.net desktop app. Worked on authentication, public API, and has been with Blizzard for 8 years.
  • Collin Murray – Lead Software Engineer on WoW. Has written code for Diablo, Starcraft, Warcraft III, and every version of WoW. Been with Blizzard for 23 years.
  • Sarah Doebler – Technical Lead Battle.net. Started as a GM, has worked on Blizzard.com, the Armoury, and Content platform. Now leads tools team on battle.net, and has been with Blizzard for 14 years.

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No Competitions For You!

Posted on by Gazimoff

We all like winning free stuff, right? There’s that warm glowy feeling that we get when we tear open a prize parcel, or the surprise when our numbers come up on the lottery. Even the chance of winning something makes us feel better.

It’s also not much of a surprise that competitions help companies to make fans. Whether it’s making your existing customers more loyal or reaching out to new ones, giving stuff away is one sure-fire way to grab our attention. Conversely, not giving stuff away or (even worse) being selective about how you do it is a sure-fire way to lose that attention.

Say that you’re running a large multinational corporation. You sell your products globally and have offices in a number of different countries. You invest in localising your products for local markets in order to win more customers. Your products are so well-loved you have fans worldwide.

The moment of your annual corporate shin-dig is approaching, the time when you welcome fans from across the globe in order to show them what you’re working on. You’re even selling live video streams of the event internationally for those fans that can’t make it.

So you look at building hype by starting some competitions to get the fans all fired up. All’s well and good until they come across this bit of small print in the competition rules.

Entrants in this Fancypants Contest to Win Free Stuff (the “Promotion”) must be legal residents of the U.S. and Canada (Rhode Island and Quebec excluded)

Your fans doubt themselves, asking how this can be. Then they see a succession of competitions organised by show sponsors, again with that same small print. It reinforces the point – your international fans just aren’t as important to you as the ones you have at home.

The usual defence in this situation is to point to laws governing competitions and prizes, wailing that “it’s too hard” to run contests that everyone can enter. Yet you still managed to cover off employment law, retail law, corporation law and tax law when you set up your overseas offices. Surely you could have done your homework? You’d just spend the money once, draw up a contests template and away you go.

I’m not going to lecture you on how your international fans feel – read the comments on almost any competition announcement and it’s always the same. Thanks for ignoring us. Again.

Before you say that this is just some British guy with an axe to grind, think again. There’s the folks in other European countries. There’s the gamers in Australia who put up with some horrible lag just to play your game. There’s the people in China, Japan and India who are so important to you that you make localised versions of your game just for them.

Yet where are their competitions? You like their money well enough, but you’re not prepared to give a little back? Disappointing.

In the end all it takes is for a single publisher who’s done their homework to start pulling fans away from you. Don’t make their job even easier by telling international fans they’re not important to you any more. You may end up being the biggest in the US, but if the rest of the world is playing a different game it’s small potatoes.

Where Did The Obscurecast Go?

Posted on by Gazimoff

It’s been a quiet week on the pages of Mana Obscura. There’s normally an update here at least twice a week, but the last post was nearly ten days ago. Ten days. That’s over a week, in case you’re counting.

So what’s been happening to keep me away from blogging for the last ten days? Well, a number of projects have been in the works which have been eating up my time. The first (and possibly the biggest) one is that The Obscurecast has moved to a new home. Feel free to check it out at it’s new location, subscribe to the feed and share your thoughts. All the original episodes will still be on both sites to preserve links, but all new episodes will only be on the new site. If you haven’t checked it out, there’s two more waiting for you to download!

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Blizzcon? I’m Virtually There

Posted on by Gazimoff

The date for this year’s Blizzcon has been known for a while, but we’ve all been wondering when we’ll be able to lay our hands on some tickets. The great news is that tickets go on sale on June 2nd and 5th at $150 each. There’s more information about what you get for your bucks on the official Blizzcon site.

I’ll be watching it myself through the DirectTV feed. This year it’ll be multi-channel, so I can skip the PVP yawnathon and focus on the panels instead. Yay for choice!

As always though, the big question is what the in-game pet will be? In previous years the ‘con attendees and livestream subscribers have been given a small present, with last year’s being Grunty. Already the interwebs are rife with speculation on what this year’s will be.

Fortunately I can exclusively reveal that those of us attending Blizzcon (either in-person or virtually) will receive a Mini-Deathwing! As is traditional in these situations, there’s the obligatory screenshot below.

Blizzcon 2010 Mini-Deathwing Pet

I think you’ll agree this is definitely a pet worth getting, and easily beats any panel or new announcement that might come out during the weekend.