
I promise this article is going to be the last thing I write about the World of Warcraft Annual Pass. Once this is finished, I’m done with the whole sorry saga. To me, the whole process has been a great concept gone disastrously wrong, exposing how far a company will push their terms and conditions at the expense of customer satisfaction.
It’s also – and I’m being honest here – the symptom of a bet gone bad. Of calculating the probability of when key events would happen, and getting it wrong. While these events are still somewhat inside Blizzard’s control, it’s something I’m aware I’ve got to take on the chin.
But it’s not an emotionless decision. One doesn’t just turn their back on a games studio in the blink of an eye. It takes time for opinions to change, for the fan to metamorph into the cynic. It took this latest saga to realise just how far my opinions had changed about the studio and their commercial decisions.